Coaches & Therapists
Do you want to share your offerings through video content?
Not sure where to start or uncomfortable on camera?
Frustrated your videos aren’t looking or sounding the way you want?
About You
You might be a coach, a therapist or a trainer. You’d like to share your offerings with people through video content in order to boost your online presence and attract clients, but something is stopping you from getting started or from getting the results you want.
Perhaps you’ve seen others in your field give it a go. Maybe a part of you has thought to yourself. . .
“I could do that.”
The Problem…
You’ve never made a video before and have no idea how to start
You have made a video before but aren’t sure you’re doing it right or it doesn’t look or sound the way you’d like it to
You feel like you lack a “process” for doing the whole thing - idea creation, scripting, filming, being filmed, editing, launching etc.
You feel uncomfortable or anxious about putting yourself out there in this way
You’re experiencing imposter syndrome - “why should people watch my videos”? Etc.
How I can help
Whether it’s a post on Instagram, videos on your website, a one-off workshop or a full blown online course…
I’m a BAFTA-nominated filmmaker
On the technical side, I teach you how to film yourself, set the scene, light your space, edit and publish using simple, low/no cost methods, as well as tips on software and hardware.
I’m a professionally trained actor
I use my actor training and experience in front of the camera to help you effectively deliver your content and your message, using your unique voice and perspective.
I’m an accredited coach
As a Performance Coach, I can help you work through what might be holding you back, build confidence and set goals, so you get yourself and your business out there.
When potential clients see and hear you, it brings you and your service to life, cultivating trust and making it more likely they’ll want to work with you.
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Online videos had an audience reach of 92.3% among internet users worldwide.
(Spring 2023 report - Statistica)
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82% of people have been convinced to buy a product or service by watching a video.
(Wyzowl)
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87% of video marketers say video has helped them generate leads.
(Wyzowl)
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86% of video marketers say video has helped them increase web traffic.
(Wyzowl)
Emily Davies - Transformational Coach
“I really enjoyed having the sessions with Josh. He is so knowledgeable and approachable. I am a complete newbie to making videos and he listened patiently to my ideas, and answered my questions, understanding exactly what my current skill level was, and not making me feel stupid for asking some pretty basic questions!
Through the coaching sessions I was able to plan, record, and edit videos to use in a toolkit I am creating for my business, and have built the confidence to try lots of other ideas in the future too. I would definitely recommend coaching with Josh if you want to learn how to use videos confidently.”
How does it work?
I’ve broken down what goes into making video for your coaching or service business into 5 key areas:
Camera Confidence, Story & Audience, Filming & Broadcast, Editing & Publishing, Software & Hardware.
I call it the Video Confidence Wheel, a twist on the classic Wheel of Life. Just like the Wheel of Life, we’re not so much looking to master each area, but understand where you’re currently at with them so you can achieve a balance that works for you.
When you feel confident enough in each area, you can take ownership of the process; making it quick, easy and repeatable so you can spend more time working with your clients.
What's more important?
If you watched a video and really connected with the person speaking in it, would you forgive them for not always being technically flawless?
Yes, it’s important to have a good enough grasp of camera, sound, lighting, editing and publishing. It’s professional. It’s what will get your video seen.
But what is it that makes your audience want to connect with you over someone else?
Think of it like establishing good rapport in a session. More often than not, it’s how we are on camera and how we communicate with our potential clients that inspires them to want to work with us. Yet being ‘ourselves’ on camera isn’t always easy (even for professional actors!) and that’s why the emphasis in this programme is roughly 60-40 in favour of camera confidence.
Take the quiz!
Keen to get started making video for your coaching business? Visualise your strengths and highlight areas where you can improve with this short self assessment.
Our Work Together
Tailored Programme
We’ll start by talking through the results of your Video Confidence Wheel. Whilst the overall goal will be the same - creating high quality video for your business and having a go-to process you feel good about - the journey we’ll go on will be unique to you. The shape of your wheel will shape the content of your programme and how much time we’ll spend on certain areas. We’ll explore your specific goals and obstacles, values and ideas.
Video Confidence Training
Depending on your goals, the training aspect of the programme might go into all 5 areas or focus on the 2 or 3 you’d most like to improve. After all, you might already be tech-savvy and have all the filming kit, but want to work on your on-camera confidence. Or you could be completely at home on camera but are overwhelmed by the hardware, software or recording process.
We’ll review your work together in the sessions and I can provide feedback and tips for best practice. We’ll discuss how you can then use these skills to promote your business through videos on your website, workshops, courses, and other promotional content such as client testimonials to boost “social proof”, trust and engagement. These sessions will always connect back to your specific goals and needs.
Coaching
It’s here where we can go deeper, and where you can optionally have the space to discuss and work through any decisions, choices, blocks, or to perhaps address that inner critic or imposter syndrome that so often comes up when we're putting ourselves out there. These sessions, or moments within sessions.
I also offer a “done for you” video production service.
From editing-only packages to full service promos for your business. Check out my production company, Vital Thread.
About me
I’ve helped individuals and businesses grow through video for 20+ years.
Whether it's through appearing in commercials for global brands such as Lynx, Land Rover and Intel, making branded video content for the likes of BBC and ITV, promos for theatre companies or showreels for small business owners, it’s all storytelling.
I’d love to help you not only tell yours, but feel good about doing it.